Amazon is the newest company to jump into the smartphone game.

The online retailer unveiling the "Fire Phone."

It includes a new 4-point-seven inch display with a 13-megapixel camera, along with other popular apps like Amazon movie and music streaming services.

The new phone will be available only through AT&T -- with prices starting at $199 with a two-year contract.

The Fire Phone ships July 25th with 12-free months of Amazon Prime.

(Photo: David Ryder / 2014 Getty Images)